Honda Federal Credit Union
Multi-Channel Campaigns · Digital · Motion · Print
Honda Federal Credit Union relies on clear, consistent visual communication across many member and employee touchpoints. I developed campaign concepts, digital and print systems, video, and interactive publications that kept the brand cohesive while meeting strict compliance and messaging requirements.
Mission & Core Values Video
A 1-minute motion piece created to introduce the credit union’s refreshed Mission and Core Values to staff. I developed the script, storyboard, visual concepting, animated logo treatments, text animation, video editing, and transitions — crafting an engaging, uplifting narrative piece aligned with the updated brand direction.
Skills Demonstrated
Motion design · Script writing · Video editing · Visual storytelling · Brand alignment · End-to-end creative execution
Dynamic Digital Displays
A series of static and animated on-site digital display graphics designed to promote general awareness initiatives and member loan products. Each series followed a flexible visual system that translated seamlessly across motion, static layouts, and varying screen sizes.
As sole designer, I concepted and produced the layout systems, character placement, motion sequences, and brand-consistent visual motifs.
Skills Demonstrated
Digital display design · Motion graphics · Campaign adaptation · Visual hierarchy · Brand consistency · On-site experiential design
2025 Annual Report
A 20-page annual report designed in both print and digital formats to clearly communicate performance, priorities, and progress to members. I developed a structured visual hierarchy that balances narrative content with financial data, creating an experience that feels informative yet approachable. Brand color, typography, and photography were used consistently throughout to guide readers through complex information with clarity and confidence.
Skills Demonstrated
Long-format design · Layout systems · Typography · Data visualization · Editorial design · Print + digital adaptation
Staff Newsletter — MAC Award Winner
An interactive, multi-page staff newsletter produced on a quarterly basis to share updates, internal stories, and team-focused features. I have served as the sole creator for over a year, designing each issue as a digital PDF that blends layout, imagery, and curated content into an engaging internal publication. The newsletter earned a 2025 Silver MAC Award for its design and effectiveness.
Skills Demonstrated
Interactive PDF design · Editorial layout · Content hierarchy · Internal communications · Award-winning execution
Member Newsletter
A quarterly, interactive member newsletter designed around a year-long theme, Champions of Financial Freedom. For the 2025 series, I developed a comic-book–inspired visual system that brought energy and personality to financial education content while remaining accessible and on-brand. Each issue balances engaging editorial layouts, bold typography, and custom graphic elements with member-focused storytelling, helping translate everyday financial topics into approachable, visually compelling experiences.
Skills Demonstrated
Editorial design · Visual storytelling · Thematic branding · Typography · Layout systems · Interactive PDF design · Member communications
Across video, digital, print, and interactive publications, this body of work demonstrates a cohesive, brand-led approach to communicating Honda Federal Credit Union’s mission with clarity and consistency for both staff and members.